Enterprise 2.0 is ‘the use of Web 2.0 by companies to collaborate and connect people together’, as written by Jason Watson. But to be more ambiguous, Enterprise 2.0 is a very broad term and can mean a lot of different things.
A popular method for analysing Enterprise 2.0 is to follow the SLATES Paradigm, from the book ‘Enterprise 2.0: The Dawn of Emergent Collaboration’ (mmm.. I haven’t read it, but I’ve heard it’s good!) by Andrew McAfee. Slates describes a list of tools and technologies are a good guide for using Web 2.0 tools in the business, these include Search, Links, Authorship, Tags, Extensions and Signals.
To give an example, I’ve been reading up on the Royal Dutch Shell company. Shell has undergone projects with Moreover Technologies, and to put it as short as I can, as a result of these projects Shell’s employees have access to real-time news and blogs directly from their intranet, they can search for news, retrieve saved feeds, and read feeds (RSS) setup by the central office. There’s more on these projects at the Moreover website.
Shell is also now using wikis for all of it’s official documentation (pretty major considering the size of the company), RSS feeds for employees and for the public, and Twitter (which I’d expect of any large company now).
There’s another book, ‘Wikinomics’ (no I haven’t read it either… as yet) written by Don Tapscott and Anthony D. Williams, about how the use of mass collaboration and use of open source technologies can be used to continue to grow (or create) a successful business. There are a few concepts in the book I want to touch on, and have a look at how people have applied them. These concepts include peering, being open, sharing and acting globally, plus a few more.
Another cool use of Enterprise 2.0 would be by Dell, who setup a site called IdeaStorm specifically for anyone (customers generally) to write down their ideas for new products, or to improve existing products. and also vote on other people’s ideas. I guess this is a really good example of a company Being Open (referring to Wikinomics) by allowing it’s customers to have their say on their services and products. Pretty cool! Check it out here. Also, there’s a short YouTube video below (an ad for it).